val·ue/ˈvalyo͞o/

c. 1300, "price equal to the intrinsic worth of a thing;" late 14c., "degree to which something is useful or estimable," from Old French value "worth, price, moral worth; standing, reputation" (13c.), 

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1. 1. the regard that something is held to deserve; the importance, worth, or usefulness of something.

   "your support is of great value"​

2. 2. a person's principles or standards of behavior; one's judgment of what is important in life.

   "they internalize their parents' rules and values"